Monday, April 30, 2012
Monday, April 23, 2012
Friday, April 20, 2012
1982 – Reel Bollywood:
While I had grown up as a kid, I was an ardent fan of Big B (off course I am still a big fan of him) but the scenario then was somewhat different. We were only delighted to see his performance on the silver screen and if we wished to see the same performance repeatedly, we had to book multiple tickets (then there was no option of Bookmyshow or Ticketplease to book tickets online and sometimes we had to pay double the amount). Post that, the era of VCP & VCR (Video Cassette Player & Video Cassette Recorder) emerged where TV used to be the so-called silver screen at home or in clubs. We also had the luxury of reading about our favourite stars in the dailies or magazines. Beyond this, the star connectivity was almost negligible.
2012 – Real Bollywood:
This era brought the real tinsel town from underneath and placed it on our platter; the digital connectivity age. Google tells you all you want to know about your favourite and your not-so-favourite stars. Where they are right now and doing what, Twitter updates you with everything, be it about their mood, what shoot location they are currently in, when they are taking the flight and which city restaurant they are visiting (and lots more, which I cannot put in this small space). Don’t miss the Facebook and the Youtube, where you will be able to find the fan pages to their latest videos (sometimes even the spoofs) and so many of us have been viewing them again and again without even counting how many times. Yes, the Stars love to connect with their fans / followers closely through this virtual world and why not, even they get to promote their latest ventures with the followers, who would eventually brew it as the next blog buster.
2042 – Really Bollywood:
The future will be the Real interaction with the Reel Stars digitally as well as three dimensionally. Gone will be those days where reporters would give away those personal interviews online or anecdotes about their coming project. You yourself can be the latest reporter and could do a one-to-one interaction with your favourite stars. Well it is not my only prediction; the stars predict and anticipate the same. Networking and socialising are the two transitional avenue that will reach to its peak in this era (hopefully the world survives the 2012 prediction). Well all I have to say is long live networking and long live Bollywood Unlimited.
Monday, April 16, 2012
Have you ever counted what tasks your mobile office (as in your laptop) plays in your life? Am sure you did. But this time if you count, you will get an added task that it can perform for you. So let’s start counting. 1 Communication, 2 Surfing, 3 Presentations, 4 Networking, 5 Revenue Reports, 6 Cooking….errrrr (it’s not an error; you have read it absolutely right). Yes now your laptop or a desktop can serve you a hot cup of coffee, when you boggle your head while making those hard-core presentations either in your office or at home while burning the midnight oil (you really don’t have to nag either to your office boy or to your partner to get one). So, your small little cooking needs can be taken care by the USB Oven.
USB mini gas stove brings to you the wonder of cooking with laptop power. All you have to do is plug the stove into the side of your gadget, put your cup on the heated LED plate (designed in a way that gives you the feel of a burner) and the warmer will keep the drink at the optimum temperature. You can also prefer the hotness of your beverage as the adjustable thermostat lets you set the required temperatures from 40-70 degrees. The pocket pinch is not much (just a sum of approx. INR 1000) and to get those steamy flavours at the middle of the night you should get it right away.
Tuesday, April 10, 2012
Everyone has heard of smart phones or is using one, but smart homes would make your life much easier than what you have today. How about not making a grocery list at the beginning of the month, since all the groceries will be ready on your platter? Well, all that one has to do is to pick up the groceries from the store or call for a home delivery. Just Imagine, while you are driving back home, you can access your kitchen & the microwave oven to keep your food ready to eat while you reach home and come to the dinner table just after taking a relaxing shower (I know it’s already making you think about it). If that is so, my friend this is not all, you can also keep almost everything in your home just on your fingertips; only at the control of a mobile device. SMART!
The future of the new homes built across metros will be using “Smart home technology”. For our understanding; this technology controls & helps to make all electronic devices in and around our home to act "smart" or more automated. Almost all major appliances that will be part of your home will take advantage of this technology through home networks and the internet. A smart home has to be one that is well networked, also has appliances/gadgets which will allow the smart home owner to do less or no work and it also has many more features, which provides you with more time for yourself.
Tic Toc Tic:
Various real estate companies in India have already started coming up with projects having the “Smart home technology”. Now you don’t have to worry about the relative whom you don’t want to entertain during the weekend, as you will be able to see the visitor at your door, even if you are miles away ( hmmmm...this brings smile on your face, I know as you don’t want intruders to take away your peace on weekends). Hence the weekend time would mean more time for yourself and your loved ones. And whenever they are visiting your house in future, you can also surprise them by changing the theme of your house as per your mood. Unbelievable but it’s true!
You can relax from your worries on home front while at work, because even if your old parents are staying at home alone, they can call for the ambulance with the press of a button and during the emergency you will be alerted simultaneously. Nonetheless, you can also keep a watch on your kid, who spends a lot of time playing in the nearby park. Your kitchen will equally be safe, as your smart home will be able to detect any kind of gas leakage or can raise alarm if any kind of fire breaks out. Not only this, your smart home will be safer than any ordinary home, as the security devices are so tight that you will be instantly alerted, if any suspicious activity from any unknown person is seen in the vicinity of your home.
It is observed and checked. No fad information for my folks and friends. Make your life simple but smart, because we have one life and we have to live it up!!
Monday, March 26, 2012
Digital friendly Union Budget
A budget tells us what we can't afford and what will be limiting us the coming year, but the latest is telling us what we can really afford and how much more we can spend. There is good news for those who love, play and advertise with digital, by digital and for digital. The budget indicates positive news for developing sectors like digital and outdoor. Service Tax exemption on Digital and Outdoor media (are you going gaga over it??) is already generating a big news. Well it would not only benefit the big & small advertisers, but could also result in availability of few hundred crores more to advertisers for spending on their marketing campaigns. Digital media in a way is again beating the traditional media; making it prominent that you just cannot do without those keyboards (am also contemplating the touch screens). After hearing Finance Minister Pranab Mukherjee announcing in the Budget for 2012-13,"selling of space or time slots for advertisements other than advertisements broadcast by radio or television" will come in negative list and will be exempt from 12 % service tax, I’m sure the digital gurus want to gift our very own Finance Minister a brand new Apple or Samsung tab (no hard feelings against other brands pl.).
Digital on its Wheels
With the ongoing digital craze, we are all at par to it. I think we receive news alerts faster than those high rise billboards that catch our flickering sight. We spend 1/3rd of our day’s time in front of those digital gadgets (wasting time playing those hidden chronicles on the famous social networking site is also taken into consideration). So promoting brands online is a huge plus. We do almost everything by taking help of this medium, starting from basic communication to connection to content cum entertainment and finally your decisions on commerce (read it e-commerce). Life has changed for everyone after we have access to Mobile and the World Wide Web; by the grace of this digital medium (some definitely consider the search engines like God), it’s really obliging and helpful in our day to day life, for anyone and everyone. Be it a student, a teacher, an astronaut, any professional, the corporate executive, a farmer or a vendor selling fruits and vegetables on the streets, everyone carries Mobile phones. Hence each one of us is connected in this big Global Digital Ecosystem. So, we can really sing the song "Jai Ho" for the UNION BUDGET 2012-13 to help this medium grow and make it much Bigger & Better:)
Saturday, March 24, 2012
Wake up Sid:
The morning of a regular person sets out either with the cry of an alarm clock, or with the cry of his folks or that of a crow (the least possible chance). But for a digital planner it starts with a hazardous phone call (the client called up to check, if the campaign which was to go live, has gone live already on all the desired portals or not!) and the “Day long Road Blocks” that was scheduled gave him a long buzz. Fortunately, the media plan was approved (over the phone) the previous night itself, while he was driving back home (though there is no formal approval yet) and the deadline for our Digital Planner and his team was to go live by 10:00 AM that day. “I should be able to show a smiling face to my Boss, when I enter office today,” thought the client (the Digital campaign will be going live; it’s another bonus as the Appraisal Season is approaching). But what about our Raghu, the DIGITAL Planner, who slogged the whole night (hardly slept, eyes… still burning), made the Strategy/the Plan and negotiated the cost with all the publishers/vendors and finally could pull it to go live, could not even relax for a while after burning the ‘Mid Night Oil’. This is life and it goes on whenever there is a new campaign on the plate.
Satisfied customer is the best business strategy:
The whole day goes into nattering, thinking (or pretending to), ideating, discussing with the client (in short playing meeting-meeting). But there is the million-dollar question from everyone in the AGENCY as well from the CLIENT "Where is the Strategy"? (ab kise pata ye kaun si khet ki muli hain). Then the presentation session starts but you can hardly predict when it will end. Raghu’s stomach starts aching (elephant jumping) out of hunger, but the big IDEA & the STRATEGY is averting him to even take in enough oxygen. But as the clock started setting alarm that it’s getting super late, the Big Idea appeared out of the bolt with all data supports, after long hours of number crunching, and the 360 media integration started thumping on those mini-systems because all of them have to be in sync. The back-bone is not supporting anymore (giving a feel to be as old as 90) and just that moment a voice of a devil came aloud “Need to Change the Overall Strategy”, as the Brief has changed. Hence, they planned to meet the following morning for a brain storming session (in short the whole day got wasted after all those herculean efforts put together).
Pack Up troubles:
It’s now so late that you wish to just stay back in office itself (no more energy left to even drive back). Raghu just wishes to pick up some food on the way and then have it with some chilled beer at home and sleep tight. But the almighty has planned something more interesting for our Digital Planner. The other client, who has been active with Social Media campaigns wants to have a review meeting after a day as their Global Marketing Head is coming to town, at their regional headquarter and the regional team (so many of them & each one have separate demands) wants to showcase multiple Fancy Presentations. So chilled Beer does not chill Raghu well, instead he needs to grill himself with the mid-night oil for another long…really long night.
My Tip to our Digital Planner: Choose a job you love, and you will never have to work a day in your life.
Tuesday, March 20, 2012
WHAT IS KOLAVERI DI-GITAL....
Within days, Kolaveri Di song became India's most-searched YouTube video ever, the first Tamil film song to play on MTV India and National radio stations and articles were (or maybe are and counting) being written in Indian and International press almost every other day. Top line news portals started talking about its making, shaking, breaking and the rest of the story is a history. More than 49 million people viewed the video (only the original, not the fake viral) and still counting (49 million and one, two…). Kolaveri Di trend began with young gentleman Anirudh Ravichander, 21 (Bali Umar and all) and his first ever composition for a Tamil film that has got the entire country dancing to its beats (Ya and not to mourn for failure in love). So much so that veteran Hindi Actors and Musicians went gaga over the song.
YOU CAN BE A KOLAVERI TOO.
“God helps those who help themselves”. Everyone knows about this, but now YouTube is your virtual God and it will help you only if you take the initiative to go ahead with your passion and make it big, bigger and biggest. Many small town housewives are bringing their culinary tangent into forefront and making it a super hit cookery show on the digital space. Amateur young singers are recording their own versions of popular Bollywood numbers in their four wall space and receiving fame and prominence overnight. Even gym instructors are recording workout videos to reduce the flab (nothing against our Bollywood Hotties). All these are not only helping the punters, but it is bringing fame to the instructor whose gymnasium is poured with impressed viewers. So guys… life won’t be at a reverse gear if we follow the trend and the Digital God. If you have it in you just bring it on……and “You can Do It”.
Monday, March 5, 2012
Save money while drinking: Last week while I was in the western suburbs of Mumbai (to pay a visit to one of my client), I visited a restaurant (obviously I was hungry after the hardcore meeting) and was enthralled of what it offered me. After taking a corner seat the attendant handed me the food menu (which was pretty normal), but what soon caught my eyes was an interesting iPad Menu application, through which you can order your drink, and it works on the same mode as that of a stock exchange (confused?? Right!! So was my situation). It’s not that I am into drinking (yes am quite proud about it), but was keen to explore how it works. Supply and demand in stock markets is driven by various factors that affect the price of stocks and the same way you can avail discounts on the actual rates of the drinks (you got that). Cheers to such apps, where you can check your favourite drink from the screen listing a variety of Beers, Wines, Rum, Vodkas & Whiskeys (sorry if I have left any), where the prices fluctuates based on the demand-supply economics (we can assume that during weekends the prices will be high and the opposite during week days). While I’m writing about this on my blog, I am sure my friends would be waiting to visit such places; especially because they can drink unlimited (as they always do) and it won’t even make big holes in their pockets.
Ordering your favourite food on the go: It’s not just drinking, even ordering food is becoming a hassle-free thing these days, through various apps on several App Stores that display the menus of several restaurants at users’ fingertips. This makes life of the food lovers (people who live to eat!!) so easy to choose their favourite dishes from a variety of menu options and allow users to order food on the go from online menus on the fly without the any kind of human interaction (I wonder what’s the future of those waiters). Well what they can surely do is, they shall be roaming around with various digital devices, and would ask you to select one device through which you can order your food. Interesting!! Isn’t it?
Coffee with Karan (No advertisement please): This is not just about the TV show “Coffee with Karan” which has a different dynamics all together, it’s about another app in the making, wherein you could place your order on your Smart phones before you visit your favourite coffee shops like Barista, Cafe Coffee Day, Costa Coffee or Gloria Jeans Coffee shop. Just imagine, now you don’t have to wait on the queue for those Cappuccinos and if you are essentially in a hurry, you have the liberty to buy some credit & make the payment before you even reach the coffee shop. Just visit the coffee shop on the move, pick up your coffee and enjoy the sweetness that will melt you in no time. Long live discoveries and long live the essential fruit of our life. Three Cheers!!!
Monday, February 20, 2012
Eat, Pray and Love: Well the trend goes like Eat Digital, Pray Digital and Love Digital (yes can be celebrated as another V-day). So much so that even toddlers of hardly few months are chanting the same hymns. The other day I was waiting on the lounge of an automobile servicing center (most of the time where you have to wait quite long cause the servicing team takes you as a jobless fellow), something interesting caught my eyes. A tot, barely few months old relaxing on his dad’s lap (interestingly who was wasting time like me), was eating or was licking the blackberry, his dad reluctantly gave, to keep him engaged. It may not be interesting for many, cause its quite a natural sight for kids to do such acts, but going digital on the period of babyhood gives another outlook to it. Out of sheer nosiness, I handed over the baby my spare handset: dabba (as I refer to my cell phone), and I was not disappointed by what he did. He took my dabba (a non-android phone is often considered as dabba these days), observed it and clicked all the possible keys, had a look at the pre-existing handset and returned it with full grace and vigor, continuing to nibble the digital fruit. This gave me immense pleasure (or should I say fear, that world’s every species is turning out to be digital savvy), as it proved that the blackberry is much more ahead of my spare handset, is successfully differentiated even by the kid who hardly can have (eat properly) the same fruit.
Evolution should act like tinkerer: Yes, evolution should reflect the versatility of ‘tinkerer’, the fictional, super villain character (no offence against his baddie approach), who can invent urbane gadgets from nothing more than spare parts left over from ordinary household appliances (quite eco-friendly I tell you). Evolution is healthy and growing when it works for the species race not against it. Human beings are the only species that have evolved significantly from the caves and have slumped on digital mainframes. And the evolution has affected the tiny generations so hard, that its way to impossible to fix them on those parks. The age-old toys are getting replaced by high-end play-stations and none of them have any resemblance to bio-degrability. Play and reside to the world of digital is what the young generation believe and worship. They are pro at picking even the most complex function of those play-stations (way better than the grown-ups who they consider as dumb). In the weekends they no longer plead their parents to take them to a picnic, instead they hop to the nearest mall (sometimes even without their parents) to get hooked on those video-games and car races (which I consider as mere gambling). I think the next generation (XYZeee, whatever we name it) would even feel free to sit back home and enjoy digital schooling, wherein the teacher would appear on those web screen, while the students (in their pajamas) dawdle about on the bed (hilarious situation even to visualize). Well long live digital world as long as it gives back the usual and normal childhood of a kid because the soul of a grown-up is healed by being just with children.
Thursday, February 2, 2012
The largest convict Internet is an Angel in disguise: One of the nicest things you can say to your partner, "If I had it to do over again, I'd choose you: Again." In the 21st century it can be easily rephrased as, “If I had it to do over again, I’d never choose the same way: Not Again.” Seema’s would-be in-laws blessed her from Chandigarh, as she touched the edge of the webcam from her Los Angeles flat. Seema Kohli, creative head of a leading advertising company and Kaustav Singh, the LA based entrepreneur have decided to tie-a-knot close to December and hence the formality of introducing Seema to his parents was a mandatory. Well the “saath janam ka rishta”…yes marriage was a real heck for the love birds and a trauma for arranged birds or fowls (they can decide it themselves). ‘Beti tum gaana to gaa leti hona na?’…’Tumhe khana to thik thak banana ata hain na?’…These are a few sample Saas-Bahu questions asked by the in-laws (who appear to be Mr. Amitabh Bachchan of Kaun Banega Crorepati) during their visit to her place. While the bride-to-be sits on the hot seat with immense exasperation amidst many aliens, hoping to counter correctly (only she wishes to get at least 4 options with few life-lines). So for Seema, the internet comes as an angel in disguise. She had two lifelines for immediate help….Google the God of Search & off course her would be: Kaustav to help her answer all those queries like cooking, dancing, singing etc. from her mother-in-law.
Marriages are made in Heaven…But so is thunder and lightning: We surely don’t want to decide that. The only concern is that we are in the digital generation and at the click of a mouse, we can find just about anything, including that elusive marriage affair. It’s the most creative way to find, meet and set the plot for even the most difficult social union. And why not; when we can buy the most expensive gadget by trusting the brand and the portal blindly, we can even do the same for our son and daughter. We can believe what our groom-to-be or bride-to-be has to say about themselves over the webcam (they can also sneak-peek at those elaborate profiles on those networking sites). While they are nicely dressed and well behaved in front of that mini camera, we surely don’t take the guarantee of how he behaves in person or how her food tastes when cooked. But it surely gives them a chance to escape the sheer embarrassment. Save a little money each month and at the end of the year you'll be surprised at how little you have; as for Seema and Kaustav, it’s all about saving time, but for few others, who stays in various parts of the globe, visiting their in-laws can be an expensive & time consuming affair before the “marriage”. Nevertheless, who wants to meet their in-laws so often?” After-all Indian marriages are an expensive and sometimes real expensive affair.
Well it was just a single outlook how the digital communication & connectivity have made our personal relationship & marriage affairs so simple and smooth; the positive attributes of this digital space cannot be covered in the small space of this blog at a time so I will share more such facets as well in coming days. Hence in today’s generation, it’s rightly said, “Marriages are made in heaven…and Connections over Internet”
Monday, January 16, 2012
Keep Talking, While Jogging: The common sight that most jogger’s park walker notices now-a-days is that a corporate honcho dressed into those Nike & Adidas sports gear, all set to take a stroll in the park lane, ends up attending yet another phone call. Round one…..tring tring. The Blackberry buzzed so loudly that it distracted all those passing ramblers. He disconnected and proceeded with the walk. Round two…..tring tring….Disconnected. Round three….. tring tring..With utter disgust he took the call and then the evening walk went for a toss. We have left that generation where your grandparents would think a computer virus is an actual bug or your dad thinks net surfing is a type of sport. The world has evolved a lot and so has the digital space (thanks to Apple and Blackberry). Events happening all around the planet are just a click away.
No Kidding, Only Facebooking: As it’s said, an orchestra full of stars can be a disaster. The same goes for our tech savvy generation. The gadget freak world is breaking the pitch between the digital and personal life. According to recent researches, obesity has reached epidemic proportions in India, with morbid obesity affecting 5% of the country's population and more than 25% of the population is overweight. The sadistic element is, we can spare hours in updating the nitty-gritty’s’ of our daily life (gud mrng frnds, going to brush my teeth now - 27 likes; 15 comments) but don’t have time to exercise to reduce those flab. The demand is pretty less, balance between virtual and real world. Like our protagonist you can always do away with the cell phone of yours while going for a walk.
All’s Well that ends Well: So maintain harmony as we don’t want to disappoint our very own Fathers of Technology Mr. Gates & Mr. Jobs. These techno mobility devices help us to be in touch 24x7 and also at the remotest of destinations across geographies but at times we are so enthralled with these devices that we forget our basics and personal life. There will be instances where you will see people crossing roads with their headphones plugged on and vehicles honking at them to give them way. It’s hilarious but dangerous, as you read reports about rail & road accidents every alternate day in your newspaper due to these techno mobility device usages. So do take risks, but wisely. Jump of the cliff but do build your wings on the way down.
Monday, January 2, 2012
Imagination is the highest kite one can fly. Today this imagination has led me take a huge leap to the generation I have left behind decades ago. It was not just an outdoor game or galli cricket; it was an excitement, thinking which gives me goose bumps even today. Gone are those days when a bunch of hooligans used to assemble at an under constructed rooftop or at the open stretch of a playground, to set free those colorful birds with gleaming tail. Flying kites was such a boost to youngsters; finding a buddy to help fly the kite, signaling him to release it at the right time, paying attention to the wind direction and releasing the string; all this use to be such a thrill.
Someone has rightly said, “Don’t be afraid of opposition, a kite rises against, not with the wind.” Far beyond being afraid we used to enjoy the opposition. It was a unique way of competing with our associates; for a game we couldn’t afford to make our ally turn into a foe. That compelled us to change the rule of taking over and cutting other kites; instead we used to compete as to how far one can take the kite. The ladder of success is best climbed when you levitate together. The impact of this in my life was immense and holds good for me till date.
The world has transformed digitally a lot ever since. With ever increasing nuisance like global warming, population exploits, natural calamity and so on, the world can only be salvaged by being united and the world of digital connectivity helps to do that smoothly. Competition, rivalry, conflicts and misuse of power will direct into nothing but destruction. Taking this small act of flying kite into consideration why can’t we all co-operate with one another to climb up the success steps to make this world a better place to live in.
Long live this world of "Digitized Communication" and "Social Media", which is enabling to connect people across the globe to build one global community and live in harmony!!!