Saturday, October 22, 2011
What makes you win over your competitors' - "Your Undivided attention on your Goal". You have to decide from the very beginning at what you want to achieve for your Brand. What your client want out of the media investment they are planning for? Hence it will be crystal clear what to expect and how to achieve your goal.
There needs to be a strategic approach towards achieving your objectives. Simple rules can be followed in a sequential manner.
1) Formulate two different options with the top two strategic approaches to achieve the Brand's desired objectives.
2) Evaluate each option with the results that can be made tangible and choose the best option to go ahead with.
3) Never keep all your eggs in the same basket....you never know the risk could be very high.
4) Keep track and monitor results on a regular basis.
5) Keep your client posted about the benefits of the efforts taken by you.