Monday, April 30, 2012

Fashionably True

Fashion-breed @FTV: When it comes to fashion, we talk about elegant, stylish and chic fashion shows by the renowned (and sometimes budding) designers. You get to see super skinny models displaying latest labels of designer outfits (wearable and mostly unwearable) and the shows are organised across fashion capitals like Milan, Paris, London, New York, LA, Miami and in our very own Indian subcontinent. Similarly, no one is unaware of other Indian events like “Lakme Fashion Week” and the making of “Kingfisher Calendar” (is that still on after the Hawai-Jahaz thrashing...well not getting into that). But what has been amazingly new and innovative in its new avatar is that the renowned fashion designers from India as well as across the globe have turned to crowd-sourcing (don’t get confused, information about it is given below). Crowdsourcing: This platform of online medium termed as “fashion crowdsourcing” helps any individual who feels has potential & talent in them to participate in the competition of being associated with fashion designers. Interestingly these crowdsourcing platforms are also integrated with social networking platforms like Facebook & Twitter, where participants’ friends (enemies, strangers, celebrities too) can vote for them. Based on the highest votes and reviews by the designers, the lucky one gets the chance of creating various designer collections in collaboration with the renowned fashion designers. Not only this, he/she after the participation will be closely associated with these models (whom they have watched in TVs or got their glimpse in any fashion show) and would be globetrotting to participate in various shows being organised in the fashion capitals ( it is a great opportunity for those talented designers out there). Beyond designer clothes, various big labels in designer accessories, jewellery, art etc are using crowdsourcing platform. It is fashionably true that digital opportunity is immense and brings with it immense hope to Fashion Designers as well.

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